AI adoption isn’t failing because of the technology. It’s failing because of leadership. What I saw inside one company—and what Gallup just confirmed—should change how you think about rolling out AI entirely.

Your buyers are already on Reddit—researching your category, comparing vendors, and shaping what AI tools say about your business. If you’re not part of those conversations, you’re not just invisible—you’re losing control of your reputation.

Most AI initiatives don’t fail because of the technology—they fail because of how they’re introduced into the business.

The gap between what AI can do and what actually works inside real teams is where most efforts break down.