Most companies aren’t behind on AI — they’re unclear on their operations. Before adding another tool, fix the friction in how your business actually runs. Otherwise, AI won’t solve your problems. It will scale them.

Your buyers are already on Reddit—researching your category, comparing vendors, and shaping what AI tools say about your business. If you’re not part of those conversations, you’re not just invisible—you’re losing control of your reputation.

Most AI initiatives don’t fail because of the technology—they fail because of how they’re introduced into the business.

The gap between what AI can do and what actually works inside real teams is where most efforts break down.